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How Much Do The 2018 NBA All-Star Players Earn From Endorsements?

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Image: Roman Tiraspolsky

The 2018 NBA All-Star game is over. LeBron James was crowned the MVP of what can easily be described as the most expensive pickup game on the planet. Unlike previous All-Star outings, this one featured team captains picking their starting lineups. While it may sound odd at first, it actually provided more competitiveness and bragging rights – something that will certainly make next All-Star games a bit more competitively natured. On the court, however, the battle was not only with skill in the game of basketball, but also the signature shoes the NBA superstars took out for the game.

With most of the players rocking a customized, All-Star oriented colorway of their signature shoes, it’s interesting to see how do they stack up against each other in off the court income – namely, endorsement deals. according to Forbes, the NBA’s 10 biggest endorsement stars will generate a combined $234 million off the court this year.

Those 10 players are ranked as follows:

1. LeBron James: $52 million
2. Stephen Curry: $42 million
3. Kevin Durant: $33 million
4. James Harden: $20 million
5. Russell Westbrook: $19 million
6. Kyrie Irving: $14 million
7. Damian Lillard: $14 million
8. Dwayne Wade: $14 million
9. Giannis Antetokounmpo: $13 million
10. Klay Thompson: $13 million

Head over to Forbes to see the full list and find out which brands sponsor each player. Meanwhile, grab a few minutes and check out the 2018 NBA All-Star weekend dunk contest recap, giving us a taste of the next-in-line players headed for big sneaker deals right below.

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